Our corporate open innovation strategy, which we call Connect + Develop, is actively seeking externally developed innovations to make a meaningful difference to the lives of the world?s consumers.
At P&G, we?ve embraced open innovation to access the talents and resources of innovation partners around the world, from universities to other multinational companies, and create win-win relationships.
P&G?s innovation needs Whilst we?re interested in any innovation that can improve consumers? lives, from new materials to ready-for-market products to commercial partnerships, P&G brands have also identified specific solutions that we need to address our current innovation challenges. At any time, we will be highlighting one or two of our most recent needs to initiate connections with promising external leads. Please scroll down to read more about our latest innovation needs.
Alternatively, for a full list of all our published needs, plus P&G technologies and assets available for license, please visit www.pgconnectdevelop.com
Our latest Innovation Need
Hair Analysis Devices
We are looking for tools/devices that can be used in-store to quickly classify hair types based on measured hair properties like hair thickness and/or damage level.
What we are looking for:
Hair diagnostic devices/tools that can evaluate at least one of the following parameters:
- Structure Information ? such as hair thickness, damage level
- Physical Properties ? such as amount of curl, tensile strength, stiffness
- Cosmetic Properties ? smoothness, friction, resistance to frizz
Devices/tools easy to be used in the store (e.g. must deliver an ?obvious? result or diagnosis that the consumer can easily understand).
Results must be sensitive enough to differentiate between ranges of hair types.
Must convey it is coming back with a very personalized analysis and can at least be tied to a direct recommendation on products for the consumer.
Devices/tools should be durable and consistently provide reliable measure.
Tools/Devices should be able to be expanded globally within 12 months.
Cost less than $100 for each device.
What are we not looking for:
A tool that is complicated or time consuming for the consumer to use.
If you have any leads on such devices/tools, please contact
Kim Mathias () by 31st October 2008