ENERGY

Giraffe Innovation:
Design for a One
Planet Economy

Giraffe was also described by The Manufacturer magazine as ?Britain?s leading eco-design consultancy?. Giraffe currently undertakes carbon and ecological footprinting and eco-design projects for clients in Hong Kong, Sweden, France, the UK and the USA. We work across all sectors including FMCG, ICT, retail, consumer electronics, telecommunications, automotive, toys and the public sector. Clients include Dell (USA), Canon Europe, British Airways, L?Oreal and Fortnum & Mason and we provide senior management support to investment banks and the telecommunications sector. We are proud of our ability to engage and implement change with a wide range of clients.

Our work results in significant environmental and financial benefits. Giraffe is a unique form of consultancy bridging three key disciplines: Environmental Science, Management, and Design. We have a proven international track record in providing consultancy services in the following areas:

• Carbon Management ? Policy & Strategy
• Carbon Footprinting (Company, Product, Service, Individual)
• Carbon Offsetting
• Sustainable Design ? Strategy
• Environmental Legislation
• Innovation Management (Creativity)
• Third Party CSR reporting evaluation
• Competitive Benchmarking
• Bespoke Research
• Broadcasting

Giraffe?s approach to projects combines analytical thinking and science with the creative ability to synthesise between different industries, techniques and cultures. The majority of our work involves establishing a detailed life-cycle analysis understanding of the environmental impact of an organisation, an operation, or specifically a product or pack. This underpins Giraffe?s work in undertaking carbon-led eco redesign projects with opportunities for lifecycle reduction. We realise that, from a business perspective, there is little point making environmentally sensitive products and services if they are not commercially viable.

Yet there are commercial benefits in being ahead of the game. Since 2006, our clients have saved 360,468tCO²e and $102m. Giraffe also advises companies on the practical impact of EU environmental legislation and voluntary standards such as:

• Waste Electrical and Electronics Equipment Directive (WEEE)
• Restrictions on use of hazardous materials in Electrical and Electronics Equipment (ROHS)
• Batteries Directive
• Marketing and Use
• Biocidal Products
• EUP? Eco-Design of Energy Using Products Directive
• PAS2050
• Carbon Reduction Commitment
• Green House Gas Protocol (GHGP)
• Packaging Waste Regulations
• Packaging essential Requirements
• Voluntary codes of conducts for EEE
• ISO14001
• SA8000

Giraffe has achieved significant media attention for its work. Rob Holdway, Director of Giraffe, was presenter and on-screen expert for Channel 4?s DUMPED programme screened last year. Check out Rob?s Channel 4 Blog at: http://www.channel4.com/lifestyle/green/chat-win/robholdway-blog.html

Rob is also the face of and advisory expert for EMP Plc?s At Home magazine http://www.athomemagazine.co.uk/. The magazine will be published in October 2008 and sold through high street retailers. Rob is also judge on The Observer ethical Awards http://observer.guardian.co.uk/ethicalawards/story/0,,2237990,00.html

Giraffe has recently established a carbon offsetting company called One Planet Economy (OPE) www.oneplaneteconomy.com. Our position is simple: companies must do everything possible to reduce their emissions. Where this cannot be done, offsetting is a credible option. For more information on OPE please contact Rob Holdway, .

Giraffe Innovation Ltd
Tel: +44 (0) 1273422099
E-mail:
Website: www.giraffeinnovation.com